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Hi there,
In August I ran a full entity audit on mlforseo.com. My own site.
Google's language model read our brand name, MLforSEO, as a person. 102 times out of 148.
It got stranger from there. Our schema told Google we were a person and an organisation at the same time. The Knowledge Graph matched the brand to the idea of an academy (Plato's, founded around 386 BC). And the site scored 5 out of 15.
I'd been told to "do entity SEO" for years, like everyone else. What I didn't have was a way to measure it. So I built one, ran it on my own site with every embarrassing number left in, and turned it into a course.
The AI-powered Entity Audit is open
It's a complete, repeatable entity audit you run on your own site, or a client's, one step at a time. You'll:
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Find the pages machines read as being about the wrong thing, using Google's Natural Language API |
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Check what Google's Knowledge Graph thinks your brand is, and whether the rest of the web agrees |
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Compare yourself to the competitors that actually matter, with gap analysis that filters out the noise |
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Score it all out of 15 on the 5Cs of entity representation, and turn it into a ranked backlog |
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Fix it with Claude doing the volume and you making the calls: entity-first rewrites, internal linking rules and structured data from one registry |
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Leave with a 30/60/90 roadmap and a score you can re-run in 90 days to show what moved |
What's inside
8 modules and 48 lessons, including 17 step-by-step practicals · six free browser tools plus the Claude Entity Analyst · the full dataset from the demo audit, so your numbers match the videos · all the code on GitHub · lifetime access and a certificate.
Every fix in the course is measured, not assumed. One example from Module 5: Google read our article about entity prioritisation as being about "entities". Three measured rounds of edits later, entity prioritisation is the page's main entity, and its salience is up 20 times. You see each round, including the one that made things worse.
Module 6, on enterprise scale (BigQuery pipelines and running the whole audit as an agent with Claude Code), opens at the end of November. It's included.
You don't need code or an NLP background. If you know SEO and you're comfortable in a spreadsheet, you're set.
Early-bird price
€100 €150
until the end of 14 November, then €150 · prices exclude VAT
Not sure yet? Watch the first lesson free · see the full curriculum
Want the strategy side too? The course also comes in bundles, including one with Beatrice Gamba's AI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands. Her course builds the entity programme; this one measures and fixes it.
I'd love to see what score your site gets.
Lazarina
P.S. The €100 price ends on 14 November. After that it's €150 for exactly the same course.
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