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Hi,
I’ve got some really exciting news to share. Our latest course on the MLforSEO Academy is now live.
This course is created and taught by Beatrice Gamba, and it’s an absolute goldmine for in-house SEOs, content strategists and editors, and agency marketers who want to stay visible as AI reshapes search.
I loved taking it, and I’m sure you will, too.
Let me tell you a bit more about it. ↓
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New · Self-paced course
Search agents now decide what gets seen.
Ranking isn’t the finish line anymore. AI agents browse, evaluate, and act — choosing their sources before anyone clicks a link. AI Search & Agentic SEO teaches you to make your brand the one they retrieve, trust, and choose.
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€350 for a limited time (€245 for existing academy students with code Community30) · price rises to €400 on 27 July
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What you’ll actually be able to do
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✓ Understand the mechanisms of retrieval and synthesis behind modern AI search — and tell real signal from hype. |
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✓ Structure content so agents can extract, trust, and reuse it — instead of skipping it. |
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✓ Use knowledge graphs & structured data as a machine-readable contract that lets agents act. |
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✓ Measure influence, not just traffic, when rankings and clicks stop telling the whole story. |
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Who it’s for
In-house marketers & SEOs
Protect visibility as AI reshapes discovery.
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Content writers & editors
Make content agents will actually use.
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Agency marketers & consultants
Add agentic SEO to what you offer clients.
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Agency leaders & heads of SEO
Steer strategy and upskill your team.
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How the course is structured
5 modules · 15 focused lessons · ~6 hours of video, built to work through at your own pace.
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0Introduction & Overview |
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1The Agentic Search Transformation |
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2Technical Foundation for Agent Search |
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3Advanced Agentic SEO Strategies |
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4Key Takeaways & Developments |
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Not another “AI SEO” overview
Every lesson pairs the concept with a hands-on exercise and a downloadable workbook — audits, roadmaps, and checklists you run on your own site. You leave with a system, not notes.
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15
focused lessons
~6 hrs of video
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7
downloadable
workbooks & tools
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∞
lifetime access
+ certificate
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Taught by Beatrice Gamba
Head of Innovation @ WordLift · entity SEO & semantic search
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★ Enrol and you’ll get access to a dedicated course channel in the MLforSEO Slack community — ask Beatrice and fellow students questions as you work through it.
★ We’re also actively building extra supporting resources to further amplify the learnings of this course — and you’ll get them as they land.
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€350 for a limited time
Already an MLforSEO Academy student? €245 with code Community30.
Price rises to the standard €400 on 27 July.
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We’re incredibly happy to bring you content that no other learning platform does. This course, like the others on our academy, is focused on understanding the mechanisms of agentic systems and teaching you the sustainable, practical ways to leverage them in your favour for organic growth. Not hype tactics.
Thank you for trusting us with your learning.
Happy learning! ✨
Lazarina
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