Hi 👋🏻
If you’re working in Marketing and SEO right now, you’ve probably felt that the ground has shifted. As AI systems and LLMs reshape how search works, brands must be understood not just as names, but as entities with structured meanings that machines can interpret.
If you’ve been following MLforSEO for a while, you probably know that my goal is to offer useful content, and that’s why I’m genuinely excited to share this with you today:
The AI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands course taught by Beatrice Gamba, Head of Innovation at WordLift, featuring me, is live and fully on-demand.✨
It was created to help you in transforming the semantic meaning of your brand into organised, machine-readable signals, ensuring that your organization stays visible and trustworthy… across AI search, Google, Bing, and all LLM-powered interactions.
As a member of the MLforSEO community, you can get this course at 30% off the retail price with our standard code for friends.
Why this matters now
Search has quietly shifted from processing keywords alone to processing entities and meaning. LLMs no longer evaluate your content as text blocks. Just as AI search engines, they evaluate whether your brand is a clearly defined entity with:
- consistent semantic descriptions
- verifiable relationships
- stable identity across sources
- a meaningful place in the broader knowledge ecosystem
If that structure isn’t there, even excellent content becomes disconnected from search intent and disappears. The AI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands course teaches you how to shape the version of your brand that both traditional search engines and AI systems recognise.
What you’ll walk away being able to do
✨Diagnose how AI systems and search engines interpret your brand today
You’ll learn how LLMs break down queries, extract entities, and determine meaning and how to evaluate whether your brand is being interpreted correctly.
✨ Build a machine-readable brand identity
You’ll create the core semantic patterns machines use to understand who you are, what you offer, and how you fit into the information landscape. These insights will help you win not only in AI search, but also with traditional search engines like Google Search systems.
✨Integrate your brand into knowledge graphs with confidence
You’ll understand how graphs are constructed and how Google and LLMs use them, then learn workflows for shaping how your brand appears inside them.
✨Reinforce entity authority across your entire digital presence
You’ll apply entity strategies to content, linking structures, citations, and schema so your meaning becomes consistent across platforms.
Bonus modules: Foundational primers to support your learning
Alongside the core curriculum, you’ll have optional “primer modules” by me, Lazarina Stoy, created to give you a deeper grounding if you're a total beginner in semantic SEO to better understand entities, Named Entity Recognition and entity extraction, as well as a clear explanation of how knowledge graphs work, and an introductory play with Google's Knowledge Graph and Google's NLP APIs.
Practical tools you’ll get access to
You’ll get resources designed to help you implement the concepts you learn immediately. You’ll get access to:
✔ Semantic audit worksheets
✔ Brand meaning modelling templates
✔ Entity extraction scripts
✔ Schema building helpers
✔ Mini exercises for each concept
✔ Knowledge test
Start building your brand’s semantic foundation
When purchasing the course, you’ll also automatically unlock our upcoming Applied Brand Entity SEO Masterclass ✨ module, where Beatrice walks us through a full real-world implementation of the course's core concepts:
- a complete entity audit
- planning a 30–60–90 day semantic roadmap
- executing content, schema, and internal linking improvements
Excited for you to explore this content?
As with any of our courses, your learning will be supported by the instructors and fellow course-takers in a private Slack channel; and you'll get a lovely little certificate at the end to celebrate your achievement on socials and in your portfolio.
Happy learning! ✨
Lazarina
