Designed for search professionals who want to move beyond keyword lists into entity- and intent-driven workflows; This course offers an in-depth exploration of modern keyword research strategies, moving beyond traditional approaches.
You’ll learn how to leverage concepts like entities, search intent, and understand how search engines actually process queries to improve your organic presence and content strategies. With a focus on user behavior, query paths, and machine learning APIs to use to ease some of the load, this course will guide you through advanced data analysis techniques and practical tools for semantic keyword research.
By the end, you’ll be equipped to conduct comprehensive keyword research, visualize your findings, and integrate all of this knowledge into actionable projects to follow the completion of your semantic keyword universe.